As a council member of the Society I am always flying the flag for the society. As it is a not-for-profit organisation my team and I ensure that our customers are not only well informed about fitting and footwear but also the problems this can entail if we don't educate and promote the importance of this.
The Society has tirelessly worked to engage with the public and also after much communication, letter writing and phone calls we got a foot in the door at Westminster!
George Freeman MP who is Minister for Life Sciences has backed the importance of having professional fitting and this is something that will be ongoing. What many people do not realise is that poor fitting footwear causes health problems, this in turn can cost the NHS millions of pounds in healthcare that could actually be avoided!